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Who we are

I’m Mike Jeffs and the website address is: I’m a digital marketing consultant and this is my personal blog.

This privacy policy covers how I use your personal information. That’s any information that identifies you personally like your name, your contact details, photographs or anything that can be linked to this kind of information to identify you.

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you leave a comment on this site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

Your personal information will only be shared with third-party data processors (like our email service provider) so we can use their technology to understand our wider audience and send you content relevant to you.

GDPR says we need to make sure these third-party data processors also comply with its mandates. This means we only work with companies we trust.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

What rights you have over your data

If you have have left comments or signed up to receive emails, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service. Your data will not be shared without your consent.

What automated decision making and/or profiling we do with user data

This site uses cookies to understand how you use it, so that your experience can be continuously improved.

Industry regulatory disclosure requirements

By law, you have nine important rights when it comes to your personal information. (To get more details about these rights, contact the data protection regulator in your country.)

How can you get in touch

If you have a question on using the site then please get in touch via the contact form.

You totally read this entire privacy policy. Bravo! The digital marketing blog is waaay more interesting.