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Fractional CMO & Freelance Marketing Consultant

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Available for one off projects, consultancy, speaking and training

Experienced

Held every role in marketing – Director, Sales, Strategy and Client Service. A blend of both agency and in house experience.

Trusted and awarded

At the forefront of agency awards, record breaking campaigns and client understanding.

Experience

Latest blog posts

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GTM

The Pipeline Review That Made Me Rethink Intent Data

Someone once showed me their Slack notifications during a pipeline review. Forty-three unread alerts from their intent platform, all from one morning. One was a genuine buying signal: a target account's CFO had visited the pricing page twice in three…
Marketing

What a logo really says about your brand

I wrote a much shorter version of this post back in 2011, after working on some logo concepts for a consultancy going through a rebrand. The tools have changed since then (AI mood boards, endless font pairings, a Canva template…
Plugin Update Best Practice
CMS

WordPress Plugin Updates: A Best Practice Checklist for Marketers

Nobody gets excited about updating WordPress plugins. It's the digital equivalent of checking your tyre pressure (dull, easy to postpone, and only memorable when something goes wrong). The problem is, it does go wrong. I've been brought in more times…
Leadership
What Is a Fractional Marketing Consultant
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Your TAM Is Probably Wrong. Here’s How to Sense-Check It.
Content
You Don’t Need a Content Strategy. You Need a Point of View.

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