Fractional CMO & Freelance Marketing Consultant
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Available for one off projects, consultancy, speaking and training
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Held every role in marketing – Director, Sales, Strategy and Client Service. A blend of both agency and in house experience.
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At the forefront of agency awards, record breaking campaigns and client understanding.
Experience
Latest blog posts
B2B Marketing Statistics and Trends 2026
Last year I pulled together a round-up of B2B marketing statistics that proved pretty popular. So here's the 2026 update with fresh stats, a few numbers that surprised me, and some honest commentary on what it means for marketing teams…
Marketing Mix Modelling didn’t get smarter. It got honest.
Ten years ago, MMM was a black box a data science team ran once a year, handed to marketing in a 40-slide deck, and everyone nodded along to. Nobody in the room really understood the model. They just trusted the…






