Fractional CMO & Freelance Marketing Consultant
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Available for one off projects, consultancy, speaking and training
Experienced
Held every role in marketing – Director, Sales, Strategy and Client Service. A blend of both agency and in house experience.
Trusted and awarded
At the forefront of agency awards, record breaking campaigns and client understanding.
Latest blog posts
Frontier vs. Sovereign AI: The New Tug-of-War in B2B Tech Stack Strategy
The AI Goalposts are Moving (Again) If you are running a B2B organisation, managing a RevOps pipeline, or steering a digital marketing team, you are likely suffering from acute AI buzzword fatigue. Just as your team is finally mastering prompt…
From Clicks to Trajectories: The New CMO Scorecard
Amend your daily executive reviews from analyzing human output counts to evaluating system trajectories. Historically, marketing leadership focused on checking content calendars, tracking blog post volume, or reviewing agency hours spent adjusting bids. In an agentic landscape, however, evaluating marketing…
Google I/O: The Dawn of the Agentic Web and What It Means for Marketers
If you still view artificial intelligence as a glorified chatbot waiting for a prompt, Google just fundamentally shattered that paradigm. At Google I/O, the tech giant laid out its blueprints for the "Agentic Web"—shifting from passive information retrieval to autonomous,…
