Fractional CMO & Freelance Marketing Consultant
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Held every role in marketing – Director, Sales, Strategy and Client Service. A blend of both agency and in house experience.
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At the forefront of agency awards, record breaking campaigns and client understanding.
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Latest blog posts
Your TAM Is Probably Wrong. Here’s How to Sense-Check It.
If you've ever built a pitch deck, you've almost certainly committed the TAM crime. https://youtu.be/Q3dGLfq9OjE You found a market research report (Statista, Grand View Research, IBISWorld, take your pick), pulled out a headline figure like "the global CRM software market…
You Don’t Need a Content Strategy. You Need a Point of View.
A lot early-stage founders treat content marketing like a chore list: publish two blog posts a week, post daily on LinkedIn, start a newsletter, maybe a podcast. They execute consistently for six weeks, see no meaningful traction, and quietly conclude…
Maximising Engagement with Zero-Click Content
You've spent your weekend crafting brilliant content, shared it across your socials, and... tumbleweeds. Meanwhile, that quick tip you threw together in five minutes is getting more engagement than your latest masterpiece. Sound familiar? The platform algorithms focus on keeping…
