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Held every role in marketing – Director, Sales, Strategy and Client Service. A blend of both agency and in house experience.

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Latest blog posts

AI

Your AI Spend Is Going Up. Can You Prove It’s Working?

Digiday published a piece today that should be required reading for anyone who approves a marketing budget. The headline was about ad agencies — the big holding companies, the PMGs and Publicis of the world — wrestling with AI costs…
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AI

AI Agents Won’t Fix a Broken Process

Everyone is talking about AI agents right now. Vendors are announcing them, LinkedIn is full of people claiming they've replaced half their go-to-market team with one, and revenue leaders are being asked by their boards whether they're "doing anything with…
Accounts Payable for Marketers - Blog Header - No Text
Management

The Accounts Payable Process for Marketers and Revenue Operators

Accounts payable is not a traditional marketing topic. Which is exactly why marketers and sales / revenue operators can make it harder than it often needs to be. If you've ever had a campaign go live late because a supplier…
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GTM
The Pipeline Review That Made Me Rethink Intent Data
Marketing
What a logo really says about your brand
Plugin Update Best Practice
CMS
WordPress Plugin Updates: A Best Practice Checklist for Marketers

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