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Fractional CMO & Freelance Marketing Consultant

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Available for one off projects, consultancy, speaking and training

Experienced

Held every role in marketing – Director, Sales, Strategy and Client Service. A blend of both agency and in house experience.

Trusted and awarded

At the forefront of agency awards, record breaking campaigns and client understanding.

Experience

Latest blog posts

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Management

The Accounts Payable Process for Marketers and Revenue Operators

Accounts payable is not a traditional marketing topic. Which is exactly why marketers and sales / revenue operators can make it harder than it often needs to be. If you've ever had a campaign go live late because a supplier…
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GTM

The Pipeline Review That Made Me Rethink Intent Data

Someone once showed me their Slack notifications during a pipeline review. Forty-three unread alerts from their intent platform, all from one morning. One was a genuine buying signal: a target account's CFO had visited the pricing page twice in three…
Marketing

What a logo really says about your brand

I wrote a much shorter version of this post back in 2011, after working on some logo concepts for a consultancy going through a rebrand. The tools have changed since then (AI mood boards, endless font pairings, a Canva template…
Plugin Update Best Practice
CMS
WordPress Plugin Updates: A Best Practice Checklist for Marketers
Leadership
What Is a Fractional Marketing Consultant
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GTM
Your TAM Is Probably Wrong. Here’s How to Sense-Check It.

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