The Trend of Precocious Boys in Viral Social Ads -

This week has seen Google release an ad to promote the new Galaxy Nexus which uses Android Ice Cream Sandwich as its operating system. The ad features a precocious young boy trying to unlock the phone. The ad is quite cute and it seems to follow a recent trend in adverts with no dialogue, dramatic music and precocious children.

Step forward the Volkswagen Super bowl ad in which a young lad is practising his Star Wars power:

Further adding to this trend is the Christmas 2011 advert from John Lewis, showing a little lad who can’t wait for the big ‘C’:

And so finally to the Google Ad; boys and their toys?

I do think the unlock feature looks pretty smart even if I’m not a big fan of the precocious boy themed ad. The question is why is there this theme, answers in a comment below please.