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At any point of time it can be tough to come up with original ideas, whether that be at a creative, campaign or strategy level.  One of the methods recently implemented that has worked well for me is mind mapping.

During the process I found a great tool, worthy of a blog post. is a really useful site allowing you to create mind maps online using a very simple Javascript format. It’s far easier than building a map via Microsoft Word or Excel, and a lot more convenient than the age-old flip chart approach.

Once you’ve started the map you can also share it with contacts, with the ability to set ‘edit’ or ‘read only’. Here’s an example of one I created using the site for a technology / gadget client:

Technology Mind Map

Mike Jeffs

Author Mike Jeffs

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